Brand Assets and Guidelines

Overview

ABWE GO is most similar to ABWE. Both its color palette and styling should always reference the larger parent brand. 

Copy Guidelines

ABWE GO uses the Montserrat and Merriweather fonts. Both can be downloaded for free from Google Fonts.

  • Body: Montserrat Regular 9 pt
    • Tracking: 0-10
    • Leading: 14
    • Kerning: Metric
  • Headlines: Merriweather Bold or Playfair Display Bold
  • Call Out: Montserrat all caps or Merriweather Bold
  • ABWE GO should always use all caps, including in headlines, and body copy. 
  • ABWE GO should always be two words in body copy, never ABWEGO.

Logo Guidelines

The ABWE GO logo may appear in black, white, or two-tone blue.

Full Logo Pacakge

Color Guidelines

ABWE GO primarily utilizes the ABWE core blue and orange color scheme, along with ample amounts of white space.

ABWE Blue

CMYK 95/72/15/68
RGB 0/29/68
HEX 001D44

Classic Blue

CMYK 100/72/27/12
RGB
HEX 004E7D

Light Blue

CMYK 30/5/0/0
RGB
HEX ACD6F2

Orange

CMYK 0/69/100/19
RGB 203/95/26
HEX CB5F1A

Gold

CMYK 8/46/98/0
RGB 231/151/39
HEX E79727

Yellow

CMYK 1/11/72/0
RGB 255/220/102
HEX FFDC66

Charcoal

CMYK 78/61/53/40
RGB 54/69/77
HEX 36454D

Gray

CMYK 65/41/32/3
RGB 101/130/149
HEX 658295

Color Palette

ABWE GO leans heavily into the blue and oranges of the primary palette. Charcoal and gray are additional acccents that can be used. 

Additional Shades

Tints of each color may be utilized in 10% increments 

Business Cards

  • Headline is Montserrat Book 10pt/12 in ABWE blue 
  • Text is Montserrat Book 7pt/9 in ABWE blue  

Promotional Materials

Logo placement is consistently kept in the upper right corner of material. 

Brand Guide

Download our official ABWE GO brand guide using the button below. For more information, contact communications@abwe.org.

ABWE GO Brand Guide (PDF)