Brand Assets and Guidelines

Overview

Live Global intentionally seeks to differentiate its ministry and cultivate a unique audience apart from ABWE. The other ministries lean into the Blues from the palette, but Live Global leans into the more earthy grays and oranges of the palette.

Copy Guidelines

Live Global uses the Montserrat and Merriweather fonts. Both can be downloaded for free from Google Fonts.

  • Body: Montserrat Regular 9 pt
    • Tracking: 0-10
    • Leading: 14
    • Kerning: Optical
  • Headlines: Merriweather Bold or Merriweather Ultra Bold
  • Call Out: Montserrat all caps or Merriweather Regular
  • Live Global should always be two words, sentence case in body copy.

Logo Guidelines

  • The Live Global logo may appear in charcoal, black, white, or two-tone blue.
  • When used as part of the larger family of ministries it will be two-tone blue, white or dark gray.
  • The Live Global logo should never appear in two-tone blue on Live Global stand-alone materials. 
Full Logo Pacakge

Color Guidelines

Live Global primarily utilizes white, charcoal and a shared orange color scheme. Yellow may be used as an accent. When Live Global promotional materials are displayed as part of the larger family of ministries, the ABWE dark blue should be used.

ABWE Blue

CMYK 95/72/15/68
RGB 0/29/68
HEX 001D44

Charcoal

CMYK 78/61/53/40
RGB 54/69/77
HEX 36454D

Rust

CMYK 25/85/100/18
RGB 164/64/35
HEX A44023

Gray

CMYK 65/41/32/3
RGB 101/130/149
HEX 658295

Gray (50%)

CMYK 33/21/16/2
RGB 169/181/192
HEX A9B5C0

Orange

CMYK 0/69/100/19
RGB 203/95/26
HEX CB5F1A

Orange (50%)

CMYK 9/34/45/0
RGB 229/175/140
HEX E5AF8C

Yellow

CMYK 1/11/72/0
RGB 255/220/102
HEX FFDC66

Color Palette

Live Global leans heavily into the grays and oranges of the primary palette. ABWE Blue and Yellow serve as accents.

Additional Shades

Tints of each color may be utilized in 10% increments. 

Business Cards

  • Headline is Merriweather 12pt/14 in rust  
  • Text is Montserrat 6pt/10 in charcoal at 90% opacity  

Promotional Materials

ABWE blue can be used when the color scheme needs to tie into the larger family of brands. 

Brand Guide

Download our official Live Global brand guide using the button below. For more information, contact communications@abwe.org.

Launch Point Brand Guide (PDF)