Brand Assets and Guidelines

Overview

The Beautiful Feet color palette incorporates the primary ABWE color family with the addition of the lighter and brighter colors from our color palette: pink, yellow, light green, and gray.

Copy Guidelines

Beautiful Feet uses the Montserrat and Merriweather fonts. Both can be downloaded for free from Google Fonts.

  • Body: Montserrat Regular 9 pt
    • Tracking: 0-10
    • Leading: 14
    • Kerning: Metric
  • Headlines: Merriweather Bold
  • Call Out: Montserrat all caps or Merriweather Medium or Regular

Logo Guidelines

The Beautiful Feet logo may appear in charcoal, black, white, or two-tone blue. 

Full Logo Pacakge

Color Guidelines

Beautiful Feet primarily utilizes the ABWE core blue and pink and yellow color scheme, along with ample amounts of white space.

ABWE Blue

CMYK 95/72/15/68
RGB 0/29/68
HEX 001D44

Classic Blue

CMYK 100/72/27/12
RGB 0/78/125
HEX 004E7D

Light Blue

CMYK 30/5/0/0
RGB 172/214/242
HEX ACD6F2

Yellow

CMYK 1/11/72/0
RGB 255/220/102
HEX FFDC66

Light Green

CMYK 53/16/82/10
RGB 122/158/84
HEX 7A9E54

Pink

CMYK 10/90/50/0
RGB 219/64/97
HEX DA4061

Gray

CMYK 65/41/32/3
RGB 101/130/149
HEX 658295

Color Palette

Beautiful Feet leans heavily into the blues and pastels of the primary palette. Gray can be used as an additional accent.

Additional Shades

Tints of each color may be utilized in 10% increments. 

Business Cards

  • Headline is Montserrat Regular 12pt/13 in ABWE Blue 
  • Text is Montserrat Regular 7pt/9 in ABWE Blue 

Promotional Materials

Beautiful Feet leans into the lighter colors in the palette and images focus on pregnant women, babies, and small children. Logo placement is consistently kept in the upper right corner of material.

Brand Guide

Download our official Beautiful Feet brand guide using the button below. For more information, contact communications@abwe.org.

Beautiful Feet Brand Guide (PDF)