Brand Assets and Guidelines

Overview

EveryEthne falls very close to the ABWE parent brand on the visual spectrum. It utilizes the core blue and orange color scheme.

Copy Guidelines

EveryEthne uses the Montserrat and Merriweather fonts. Both can be downloaded for free from Google Fonts.

  • Body: Montserrat Regular 9 pt
    • Tracking: 0-10
    • Leading: 14
    • Kerning: Metric
  • Headlines: Merriweather Bold
  • Call Out: Montserrat all caps or Merriweather Bold
  • EveryEthne should always be one word with capital E’s in body copy.

Logo Guidelines

The EveryEthne logo may appear in charcoal, black, white, or two-tone blue. 

Full Logo Pacakge

Color Guidelines

EveryEthne primarily utilizes the ABWE core blue and orange color scheme, along with ample amounts of white space.

ABWE Blue

CMYK 95/72/15/68
RGB 0/29/68
HEX 001D44

Classic Blue

CMYK 100/72/27/12
RGB
HEX 004E7D

Light Blue

CMYK 30/5/0/0
RGB
HEX ACD6F2

Orange

CMYK 0/69/100/19
RGB 203/95/26
HEX CB5F1A

Gold

CMYK 8/46/98/0
RGB 231/151/39
HEX E79727

Yellow

CMYK 1/11/72/0
RGB 255/220/102
HEX FFDC66

Color Palette

EveryEthne leans heavily into the blue and oranges of the primary palette.Yellow serves as an accent.

Additional Shades

Tints of each color may be utilized in 10% increments 

Business Cards

  • Headline is Montserrat Book 12pt/13 in ABWE blue 
  • Text is Montserrat Book 7pt/9 in ABWE blue  

Promotional Materials

Logo placement is consistently kept in the upper right corner of material. 

Brand Guide

Download our official EveryEthne brand guide using the button below. For more information, contact communications@abwe.org.

EveryEthne Brand Guide (PDF)