Build a Strategy

Know Your Audience

• Family members
• Friends
• Coworkers

Know Their Spaces

• Media platforms (keep in mind your audience’s accessibility to technology)
  • Email
    • Wide-ranging, effective and reliable
  • Facebook
    • Older generation
    • Post photos, videos and written content
  • Instagram
    • Younger generation
    • Post photos and videos
    • Make use of “Story” feature (content disappears after 24 hours)
• Meet them in their social spheres

Know Their Interests

• Develop a point of connection
• Appeal to their passions