
Build a Strategy
Know Your Audience
- Family members
- Friends
- Coworkers
Know Their Spaces
- Media platforms (keep in mind your audience’s accessibility to technology)
- Email
- Wide-ranging, effective and reliable
- Facebook
- Older generation
- Post photos, videos and written content
- Instagram
- Younger generation
- Post photos and videos
- Make use of “Story” feature (content disappears after 24 hours)
- Email
- Meet them in their social spheres
Know Their Interests
- Develop a point of connection
- Appeal to their passions