Brand Assets and Guidelines

Overview

Good Soil utilizes a more earthy palette, leaning into the greens and grays and blues from the color palette.

While Good Soil publications may incorporate colors from the full-spectrum palette and beyond, any training or promotional materials that directly relate to ABWE, should maintain a strict branded framework. 

Copy Guidelines

Good Soil uses the Montserrat and Merriweather fonts. Both can be downloaded for free from Google Fonts.

  • Body: Montserrat Regular 9 pt
    • Tracking: 0-10
    • Leading: 14
    • Kerning: Metric
  • Headlines: Merriweather Ultra Bold
  • Call Out: Montserrat all caps or Merriweather Regular
  • Good Soil should always be two words, sentence case in body copy.

Logo Guidelines

  • The Good Soil logo may appear in charcoal, black, white, or two-tone blue. 
  • When used as part of the larger family of ministries it will be two-tone blue, white or charcoal.
Full Logo Pacakge

Color Guidelines

  • Good Soil primarily utilizes white, charcoal, and green color scheme.
  • When Good Soil promotional materials will be displayed as part of the larger family of ministries, the primary blue palette should be used. 

Dark Green

CMYK 68/11/82/40
RGB 54/115/64
HEX 367340

Light Green

CMYK 53/16/82/10
RGB 122/158/84
HEX 7A9E54

ABWE Blue

CMYK 95/72/15/68
RGB 0/29/68
HEX 001D44

Charcoal

CMYK 78/61/53/40
RGB 54/69/77
HEX 36454D

Gray

CMYK 65/41/32/3
RGB 101/130/149
HEX 658295

Light Blue

CMYK 30/5/0/0
RGB 172/214/242
HEX ACD6F2

Classic Blue

CMYK 100/72/27/12
RGB 0/78/125
HEX 004E7D

Color Palette

Good Soil leans heavily into the green and gray tones of the palette. Blues are used as accents to support the earthy tones of the palette. Good Soil can lean into the broader ABWE palette for workbooks and books. 

Additional Shades

Tints of each color may be utilized in 10% increments. 

Business Cards

  • Headline is Montserrat Regular 12pt/13 in ABWE blue 
  • Text is Montserrat Regular 7pt/9 in ABWE blue 

Promotional Materials

Logo placement is consistently kept in the upper right corner of the material.

Brand Guide

Download our official Good Soil brand guide using the button below. For more information, contact communications@abwe.org.

Good Soil Brand Guide (PDF)