Digital Engagement Strategist

Department:               Communications and Engagement
Location:                     ABWE Headquarters, New Cumberland, PA
Job Type:                     Full-Time/Salary/Exempt
Supervisor:                 Director | Communications and Engagement

Supervisory Responsibility:  None

Mission/Vision: Fulfilling the Great Commission by multiplying leaders, churches, and missions movements among every people.

Job Summary/Primary Role:  The Digital Engagement Strategist plays a key role in ABWE’s digital marketing efforts, with a specific focus on growth, donor engagement, and new contact acquisition. This position is responsible for setting and executing digital engagement strategies, creating engaging content, managing social media campaigns, and analyzing social data. The ideal candidate will have a passion for advancing the gospel of Jesus Christ by leveraging technology and marketing tools to engage individuals in ABWE’s mission and ministry.

Essential Functions and Responsibilities include but are not limited to:

• Collaborates with the Director of Communications and Engagement to set digital engagement strategies and initiatives.
• Formulates and implements content campaigns and other resources to acquire new constituents for ABWE.
• Creates and optimizes supporting content and collateral for campaign execution, focusing on conversion.
• Implements and manages targeted advertising campaigns on social media to increase brand visibility and engagement.
• Develops engaging content for ABWE’s social media platforms, including text, images, videos, and infographics.
• Collaborates with other departments to manage ABWE’s reputation across platforms.
• Ensures consistent branding and messaging across all channels.
• Maintains accurate and up-to-date information on webpages and profiles.
• Responds promptly and professionally to comments, messages, and inquiries received from public channels.
• Fosters positive and meaningful engagement with ABWE’s social media audience.
• Analyzes social media data, including engagement metrics, feedback, and ad spend.
• Implements and manages campaigns using Google Analytics 4 (GA4) to track and analyze website performance and user behavior.
• Develops and executes email marketing campaigns using Mailchimp, ensuring targeted and personalized communication with ABWE’s audience.
• Manages and optimizes paid advertising campaigns through Meta Ad Manager, focusing on maximizing ROI and engagement.
• Utilizes SEO principles to improve the visibility and ranking of ABWE’s digital content.
• Monitors and reports on key performance indicators (KPIs) for digital marketing efforts, providing insights and recommendations for continuous improvement.
• Prepares regular reports on social media performance and provides recommendations for improvement.
• Stays up-to-date with the latest digital marketing trends, tools, and best practices to ensure ABWE remains at the forefront of digital engagement.
• Assists with administrative duties as assigned.
• Performs other duties or special projects as required or as assigned.

Qualifications:  Ability to pass background check and all necessary clearances as mandated by the Commonwealth of Pennsylvania.

Education:  Bachelor’s degree in Marketing, Communications, or a related field.

Minimum Prior Experience Required: Prior experience in executing social media strategies and managing social media accounts.

Necessary Attributes:

• Joy-filled personal faith rooted in Jesus Christ and a heart to serve.
• Excellent written and oral communication skills.
• Strong knowledge and experience with all major social media platforms (e.g., Facebook, Twitter, Instagram, etc.).
• Outstanding creative abilities, particularly in storytelling and highlighting important facts.
• Ability to follow branding and editorial style guides.
• Familiarity with social media management tools and analytics platforms.
• Knowledge of digital marketing principles and best practices.
• Experience with social media advertising and campaign management.
• Basic graphic design skills and familiarity with design tools.
• Proven experience with Google Analytics 4 (GA4) for tracking and analyzing website performance.
• Certification in Mailchimp or equivalent email marketing automation platforms.
• Hands-on experience with Meta Ad Manager for managing and optimizing paid advertising campaigns on Facebook and Instagram.
• Proficiency in SEO best practices and tools to improve content visibility and search rankings.
• Familiarity with CRM platforms and data-driven marketing strategies.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Strong project management skills with the ability to handle multiple tasks and deadlines.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with strong analytical and problem-solving abilities.
• Excellent communication and interpersonal skills.

Christian Life: 
ABWE is a Christian organization, and it is necessary that employees possess and maintain a lifestyle that is above reproach. Employees are encouraged to participate in staff events including corporate and departmental prayer times and staff meetings and lunches.

All ABWE employees must:

• Be a believer in the Lord Jesus Christ and able to articulate a personal testimony of salvation.
• Be walking in Christ-like obedience to Biblical standards in ways that evidence a transforming relationship with Jesus Christ, particularly as outlined in ABWE’s Christian Code of Conduct.
• Be a current and active member and/or regular attendee of a like-minded local church that aligns doctrinally with ABWE.
• Be able to fully support ABWE’s mission, vision, core values, doctrinal statement, and ministry philosophy.
• Be able to follow all guidelines set forth in the ABWE Policy Manual and IHQ Staff Handbook.

Physical Demands and Work Environment: The physical demands are minimal and typical of similar jobs in comparable organizations, including extended periods of time sitting at a desk. The work environment is representative and typical of similar jobs in comparable organizations. While performing the duties of this job, the employee is regularly required to sit for extended periods of time, talk or hear; perform fine motor, hand, and finger skills in the use of a keyboard, telephone, or writing. The employee is frequently required to stand, walk, and reach with arms and/or hands. Specific vision abilities include close vision, distance vision, depth perception, and the ability to adjust focus. The employee will spend their time in an office environment with a moderate to high noise level. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

To apply for this position send your resume, a one page faith-story/testimony, and applicable reference or samples to jobs@abwe.org.