Brand Assets and Guidelines

Overview

Launch Point utilizes the core blue and orange color scheme. Yellow or pink may be used as an accent but never as a primary color in the design.

Copy Guidelines

Launch Point uses the Montserrat and Merriweather fonts. Both can be downloaded for free from Google Fonts.

  • Body: Montserrat Regular 9 pt
    • Tracking: 0-10
    • Leading: 14
    • Kerning: Metric
  • Headlines: Merriweather Bold (-10 tracking)
  • Call Out: Montserrat all caps or Merriweather Regular
  • Launch Point should always be two words, sentence case in body copy.

Logo Guidelines

  • The Launch Point logo may appear in charcoal, black, white, or two-tone blue. 
Full Logo Pacakge

Color Guidelines

Launch Point primarily utilizes the ABWE core blue and orange color scheme, along with ample amounts of white space.

ABWE Blue

CMYK 95/72/15/68
RGB 0/29/68
HEX 001D44

Blue

CMYK 100/72/27/12
RGB 0/78/125
HEX 004E7D

Light Blue

CMYK 30/5/0/0
RGB 172/214/242
HEX ACD6F2

Orange

CMYK 8/46/98/0
RGB
HEX E69627

Yellow

CMYK 1/11/72/0
RGB
HEX FFDC66

Pink

CMYK 10/90/50/0
RGB
HEX DA4061

Color Palette

Launch Point primarily utilizes the ABWE core blue and orange color scheme, along with ample amounts of white space.

Additional Shades

Launch Point primarily utilizes the ABWE core blue and orange color scheme, along with ample amounts of white space.

Business Cards

  • Headline is Montserrat Regular 12pt/13 in ABWE blue 
  • Text is Montserrat Regular 7pt/9 in ABWE blue 

Promotional Materials

Logo placement is consistently kept in the upper right corner of the material.

Brand Guide

Download our official Launch Point brand guide using the button below. For more information, contact communications@abwe.org.

Launch Point Brand Guide (PDF)